Understanding the world of Statistics This is the first post in this category where we would be going deeper into the magical world of statistics. Without the knowledge of statistics, analytics is incomplete. In fact, anyone aspiring to be a data analyst must first learn this before moving to more advanced topics like machine learning etc. For this introductory post, I…
Author: Abhay Sharma
Conjoint Analysis : From an HR analytics perspective
Introduction Conjoint analysis is a popular technique in the area of marketing. It gives valuable information about the voice of the consumer. We are often faced with situations in which we have to take decisions (purchase of goods, selection of a tourism package etc.) and we are required to evaluate multiple criteria while we arrive at the final decision. In almost…